Thank you for taking the time to stop and read this blog entry. I will try my best to keep posts short. Over the past few years, my wife, two daughters, and I have lived in Southern California while I was serving in the military.

After a long day at the range.

During that time, I spent the majority of my free time learning about photography and reading business books. From the sunny landscapes of SoCal to the tropical views of Southeast Asia, I tried my best to capture it all. 

Tokyo Tower 2022

I'm using the blog to discuss business/marketing, future projects, and behind-the-scenes content. I’m passionate about small businesses because I think when they thrive, it helps keep our markets free and flowing. Over the years, I’ve noticed a few things about small businesses. Many constantly struggle in a few different ways. I think the ones who thrive have mastered their craft in marketing and brand appearance.

Long Beach, CA 2023

The majority of businesses/brands fall into these three categories when it comes to marketing/appearances.

1). They previously did something successful and continue to do that.

2). They did something that was previously unsuccessful and continued to do that.

3). Or they conceptualize and plan but struggle to launch their idea according to how they originally envisioned it.

I think most, if not all, business owners also want number 1 paired with

A). Leadership that comes in and helps alleviate pressure with guidance and systems.

B). To increase sales.

C). To decrease operational costs.

It is like a double-sided coin; not all happy businesses are alike.

I look forward to engaging with you and introducing some people in future blog posts.

Until next time.

-John